If no, go to (Ref 1).
If yes, go to (Ref 2).
Ref 1 => That's why they make more money than you.
Ref 2 => Why aren't you making more money than them in this case?
This example is actually slightly modified from an extract in Robert Kiyosaki's Cashflow Quadrant book.
As many of us know, McDonald's burgers are so-so.
It really isn't hard to find places that sell better burgers, or people who make better ones.
According to Ann Sieg, the moral of the story is that how good a product is, is not "all that important".
In a sense that it is often overemphasized at the expense of other more important selling factors.
You can have the best revolutionary unbeatable product the world have ever seen.
But if you suck at your marketing sales (or lack a great marketing team), you will NEVER get close to the kind of BIG money that rival companies (with GREAT marketing) make.
That’s why the best genius can die penniless.
While the Ah Beng on the street can make millions.